Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06631
Notes:
Raw data responses to a survey conducted by the Ethics Committee of the American Agricultural Editors' Association among 431 participants at the 2012 Young Farmers and Ranchers Leadership Conference, American Farm Bureau Federation, Grand Rapids, Michigan, Februaty 18-20, 2012. 1 page with accompanying committee member correspondence.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C37309
Notes:
See C37280 for original, Page 30 in Fred Myers, Running the gamut: writings of Fred Myers, journalist and 50-year members, American Agricultural Editors' Association. Fred Myers, publishers, Florence, Alabama. 125 pages.
Tenney, Richard W. (author), Trail, Thomas F. (author), and Tenney: Assistant Professor of Agricultural and Occupational Education, Cornell University; Trail: staff Development Specialist, Cooperative Extensive, Washington State University
Format:
Journal article
Publication Date:
1985
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00628
James F. Evans Collection, While the recent initiatives referred to in this paper demonstrate that major problems, such as pesticides and soil degradation, can be effectively addressed, conveying this message to an increasingly critical public is a marketing exercise as difficult as any which Australian agriculture has addressed. The success of agriculture in the 1990s may depend, in large measure, on how well this exercise in communication is undertaken. (original)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11421
Notes:
8 pages., Online from organization website., Five core principles and 10 additional guidelines for meeting the highest ethical standards of professional practice.
Bruce, Gordana (author), Critchley, Christine (author), Dempsey, Deborah (author), Gilding, Michael (author), Hardie, Elizabeth (author), Walshe, Jarrod (author), and Swinburne University of Technology, Melbourne, Australia.
Format:
Research report
Publication Date:
2007
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: C27386
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10392
Notes:
Online from Fairness and Accuracy in Reporting, New York City, New York. 9 pages., "Is it a conflict of interest for a columnist who covers food and agriculture to take money from agrichemical industry interest groups?"
Bembridge, T.J. (author), Tshikolomo, K.S. (author), and Bembridge: Professor and Head, Department of Agricultural Extension and Rural Development, University of Fort Hare; Tshikolomo: Lecturer, Madzivhandila Agricultural College, Venda
Format:
Journal article
Publication Date:
1992
Published:
South Africa: Pretoria, South Africa : The South African Society for Agricultural Extension
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06653
James F. Evans Collection; See C06647 for original, Population characteristics typified a culture of rural poverty, with a large proportion of female headed households, low levels of literacy, low incomes, health problems, a general lack of the basic amenities of life, and limited agricultural resources. There was a low level of political orientation and a general distrust of officialdom. Major household decisions concerned basic needs of housing improvement, establishing orchards and purchasing livestock. Interpersonal media was the most frequently used and had the highest credibility in decision making, which included limited research based information. Suggestions are made for strategies to enhance the communication of research based information by working through opinion leaders and strengthening extension directed at sustained rural development (original).
30 pages., via online journal., Effective communication requires a good message delivered through an effective channel and received by a receptive individual. When that communication is successful, the result is enhanced credibility and trust between the sender and the receiver. Telling the Extension story effectively requires both relevant, credible data to compose a clear message and appropriate communication channels to deliver the message to various audiences. This article describes the approach taken by Florida Extension to gather better statewide data to improve communication about the impact of its Extension work, primarily through the use of infographics. With credible data, and working together, Extension data analysts and communicators can enhance Extension’s reputation, trust, and support with key stakeholders.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 14 Document Number: B01746
Notes:
#1388, Harold Swanson Collection. Eugene A. Kroupa Collection., Thesis for master of science in agricultural journalism, Agricultural Journalism Department, University of Wisconsin, Madison, WI. 78 pages.
McKay, Floyd J. (author / Department of Journalism, Western Washington University, Bellingham, WA)
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06327
Notes:
James F. Evans Collection, Mimeographed, 1992. 28 p. Paper presented at the 1992 Convention of the International Communications Division, Association for Education in Journalism and Mass Communication
USA: Monsanto Agricultural Products, St. Louis, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26740
Notes:
20 pages., Prepared for the Western Governers Conference in Salt Lake City, Utah, February 21, 1984, to discuss "The image of agriculture." Prepared by the public affairs office of Monsanto Agricultural Products in cooperation with the staff of Governor Ted Schwinden, Montana, and KUED-TV, Salt Lake City, Utah.
25 pages., via online journal., Designers are trained professionals who understand how to effectively visually communicate based on executing principles of design and an understanding of their audience. Within the beef seedstock industry, ad design varies widely in terms of technical effectiveness, but how do those differences affect potential customers? This study tested the effects of seedstock ad’s graphic design on the viewer’s trust and credibility among 561 Angus cattle producers. Our results show the graphic design of a beef seedstock ranch ad promoting an upcoming bull sale did not influence producers’ perceptions of trust and credibility. However, results did reveal better designed ads are positively related to producers’ trust of that brand. We suggest the study results were influenced by a first impression established through the brand description presented to all treatment groups, which illustrates beef seedstock buyers may be more reliant on other informational cues than design to inform their purchasing decisions. Future research is needed to parcel out effects of the brand information relative to the design aspects of the ad.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: B01893
Notes:
#765, Harold Swanson Collection, Urbana, IL: Extension Editorial Office, College of Agriculture, University of Illinois. 12pp (Agricultural Communications Research Report #7)
Leak, Tashara M. (author), Benavente, Lisa (author), Goodell, L.Suzanne (author), Lassiter, Annie (author), Jones, Lorelei (author), and Bowen, Sarah (author)
Format:
Journal article
Publication Date:
2014
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D11562
6 pages., Online via UI e-subscription, Researchers used focus groups to analyze perspectives of graduates of an Extension-based Expanded Food and Nutrition Education Program (EFNEP). "Trust emerged as a central theme, because participants expressed a need for reliable information from known, credible sources and safe places to share information." Authors concluded that social media may be effective and establishing the trustworthiness of the social media site is essential to its use among low-income participants.
16 pages., via online journal., Case study examined the efforts of a rural hyperlocal outlet to adapt community traditions as engagement interventions by reimagining "society columns" as community contributors -- and using "liars tables" as listening circles. Findings show promising signs by making the processes of journalism more participatory, allowing residents to represent and share their own stories and cover a wider range of stories that are not exclusively negative. The "liars table" concept "has a steeper road ahead."
