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    Start Over Subject Term credibility (media) Subject Term media effectiveness

    21. Media preference and believability among rural respondents for news and advertising information

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Oskam, Judy Barnes (author) and Hudson, Jerry C. (author)
    Format:
    Journal article
    Publication Date:
    1999
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C12812
    Journal Title:
    Social Science Journal
    Journal Title Details:
    36(2) : 285-298

    23. Methodologies to assess media effects and utility

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Perumal, G. (author), Kumar, K.N. Krishna (author), and Ponnusamy, K.A. (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    India: National Council of Development Communication, Varanasi, India.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14325
    Journal Title:
    Interaction
    Journal Title Details:
    10(2) : 173-188

    25. National study says ag producers retain two favored media sources

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    National Association of Farm Broadcasting, Platte City, Missouri.
    Format:
    News releases
    Publication Date:
    2012-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00608
    Notes:
    http://www.library.illinois.edu/funkaces/acdc/news/National_Association_of_Farm_Broadcasting.docx., National Association of Farm Broadcasting via online. 2 pages.

    28. Opinions on a pandemic influenza Swedish general public about risks, authorities and media coverage of the swine flu, 2009

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ghersetti, Marina (author), Andersson, Tomas (author), and International Association for Media and Communication Research, London, UK.
    Format:
    Abstract
    Publication Date:
    2010-07-18
    Published:
    Sweden
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36232
    Notes:
    Retrieved 03/22/2011, Via online. Pages 19-20 in Book of Abstracts: Crisis Communication of the IAMCR Conference, Braga, Portugal, July 18-22, 2010.

    29. Organizational credibility: the role of issue involvement, value-relevant involvement, elaboration, author credibility, message quality, and message effectiveness in persuasive messages from public health advocacy organizations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Worthington, Amber K. (author), Nussbaum, Jon F. (author), and Parrot, Roxanne L. (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07340
    Journal Title:
    Communication Research Reports
    Journal Title Details:
    32(3) : 199-207

    30. Over the fence, over the air: rural viewers respond to local TV news coverage of agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hopke, Scott D. (author), Otto, Justin F. (author), and Shellabarger, Jacob W. (author)
    Format:
    Research report
    Publication Date:
    2004-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23496
    Notes:
    Agricultural journalism class project, University of Missouri, Columbia. 28 pages., Results of an e-mail survey among alumni of the College of Agriculture, Food and Natural Resources, University of Missouri. Respondents suggested increased coverage of agricultural issues, more reporter training on agricultural issues, hiring reporters with agricultural background to cover agricultural issues, and increased quality and depth of coverage of agricultural issues.