Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11421
Notes:
8 pages., Online from organization website., Five core principles and 10 additional guidelines for meeting the highest ethical standards of professional practice.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10392
Notes:
Online from Fairness and Accuracy in Reporting, New York City, New York. 9 pages., "Is it a conflict of interest for a columnist who covers food and agriculture to take money from agrichemical industry interest groups?"
Cites journalism educator Don Ranley who urges maintaining the wall between editorial and advertising, in the interest of reader credibility. "I am not a businessman, but it has to be good business to be trusted."
Reports that focus group research among farm readers shows they want information that is not a commercial on the editorial pages they read. "Isn't it strange? The very credibility these folks crave is the first thing to disappear when publishers agree to relax their standards."
