Reports that focus group research among farm readers shows they want information that is not a commercial on the editorial pages they read. "Isn't it strange? The very credibility these folks crave is the first thing to disappear when publishers agree to relax their standards."
Posted at www.ageditors.com, President of American Agricultural Editors' Association describes challenges facing editorial independence and emphasizes the importance of following guidelines identified in the AAEA Code of Ethics.
Roberts, Owen (author), Simon, Karen (author), and Evans, Jim (author)
Format:
Presentation
Publication Date:
2009-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06651
Notes:
PowerPoint presentation at an American Agricultural Editors' Association session of the Agricultural Media Summit, Fort Worth, Texas, August 2009. 38 pages.
