Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16797
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Thesis, Master of Arts, University of Missouri. 97 pages, Examines the beliefs of the ag media, farmers, land grant researchers and government agency personal concerning sustainable agriculture.
USA: University Press of America, Lanham, Maryland.
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Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02874
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230 pages., Documents ready-print services (sometimes known as patent insides)that furnished newspapers printed on one side, or on two or more pages, to subscribing publishers. Estimated in 1912 to reach 60 million readers in the U.S. Author explores what was being written in those newspapers, and by whom.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22646
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Presented at the Agricultural Media Summit, Milwaukee, Wisconsin, July 31, 2005., Author is World President of the International Federation of Agricultural Journalists and Chief Executive Officer of IFP Media, which publishes the Irish Farmers Monthly and 30 other periodicals. Examines the relationship between advertising and editorial content, and suggests that integrity and impartial editorial content are "key to maintaining our product standard to ever increasingly discerning audiences."