Reports that focus group research among farm readers shows they want information that is not a commercial on the editorial pages they read. "Isn't it strange? The very credibility these folks crave is the first thing to disappear when publishers agree to relax their standards."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23441
Notes:
Reports on other topics featuring interviews with rural Americans can be found at www.wkkf.org., This report is part of a project seeking to understand how various groups perceive rural America, its challenges and strengths. "Perceptions of rural America" looks at how certain news organizations report on the rural population. Researchers analyzed the events and issues making news, the sources quoted, and the opinions these sources expressed about the current and future state of rural America. Researchers conducted a content analysis of news coverage during the six-month period from Jan. 1, 2002, through June 30, 2002, in a sample of major newspapers, news magazines and television networks.
