Duvel, Gustav H. (author), Annor-Frempong, Charles (author), and Association for International Agricultural and Extension Education
Format:
Paper
Publication Date:
2009-05
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00436
Notes:
Pages 58-66 in the proceedings of the 25th annual meeting of the Association for International Agricultural and Extension Education in San Juan, Puerto Rico, May 24-28, 2009.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08994
Notes:
Datu Case Studies, Datu Research, Durham, North Carolina. Summary of a case study posted on the website of the National Association of Conservation Districts, Washington, D.C. 2 pages., Study shows adoption of conservation practices boosted net income $83-110 per acre.
Available online at www.centmapress.org, Results showed that different segments of producers had distinctive purchasing behaviors. Specifically, analytic-oriented producers tended to focus on product performance and less on the relationship with suppliers when buying their inputs. They also tended to be loyal to input brands, rely less on dealers/retailers and salespeople, and they are willing to change suppliers more often than other producers. Intuitive-oriented producers valued more the relationship with the supplier and are interested in contacting the salesperson if they need a product. Balanced-oriented producers declared to be less loyal to brands, but were more stable in terms of not changing input suppliers frequently.
