"We are not going to reverse trends affecting our profession, but if we can see where they are going, we can position ourselves for the winning shot. This leads to the second point. We need to see the future clearly. I contend that many of the issues described by Whiting are in actuality indicators of two larger trends: an increasingly diverse audience and the need for universities to be more entrepreneurial." Author calls for communications departments and centers to think and act more collectively rather than individually.
Brief summary of a talk by Reuben Brigham, Extension Service, U.S. Department of Agriculture, at the 1931 AAACE meeting in Corvallis, Oregon. American Association of Agricultural College Editors.
Agricultural Communications faculty (author / University of Illinois)
Format:
Project files
Publication Date:
1982-01-01
Published:
Pakistan: Office of Agricultural Communications, College of Agriculture, University of Illinois, Urbana
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10034
Notes:
The project file is maintained in records of the Agricultural Communications Program, University of Illinois > "International" section > "Pakistan - TIPAN" file folder., This project file describes formation and early activities of the Office of Agricultural Communications, College of Agriculture, University of Illinois participation in the Northwest Frontier Province in Pakistan. This $15.2 million project, funded by the U.S. Agency for International Development, was a collaborative effort with the Northwest Frontier Province Agricultural University. Agricultural communications faculty and staff members were involved in several initiatives, including development of courses and curricula, a learning resources center, and a continuing education center.
Zilberman, David (author), Sunding, David (author), and Khanna, Madhu (author)
Format:
Book chapter
Publication Date:
1998
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01233
Notes:
Pages 257-284 in Steven A. Wolf (ed.), Privatization of agricultural information and agricultural industrialization. CRC Press, Boca Raton, New York, New York. 299 pages.
Reports three experiences in which Georgia State College of Agriculture contracted with commercial firms to provide information for paid advertisements and accompanying news releases to newspapers.
