McGuirk, Anya M. (author), Preckel, Paul V. (author), Peterson, Everett B. (author), Van Eenoo, Edward Jr. (author), Gracia, A. (author), and Albisu, L.M. (author)
Format:
Journal article
Publication Date:
2001
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22417
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16755
Notes:
Chapter 15 in Sohail Inayatullah and Susan Leggett, Transforming communication: technology, sustainability, and future generations. Praeger, Westport, Connecticut. 200 pages.
"A closer look at the social construction of 'consumers' reveals that the agro-food industry has waged a double disinformation campaign to manipulate and to re-educate consumers while appearing to respond to consumer demand." Authors point to consumers' loss of skills for making discerning decisions about the multiple dimensions of quality, including healthful diet, planetary sustainability and community economic development. Also, "this process has a significant gender dimension."
