Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02994
Notes:
Page 2 in Number 7 issue of The Sampler, published by Response Analysis Corporation, Princeton, New Jersey., Based on research among food shoppers about the concept and features of nutrition labeling. Reveals possible influence of previous participation in trend surveys, through panels.
7 pages., Online via UI e-subscription, Through experiment methodology, authors investigated the relative influence of nutritional warnings and two marketing strategies commonly used in food labels, nutrition claims, and fruit images on consumers' healthfulness judgments. Findings documented the impact of nutritional warnings on perceived healthfulness.
