Describes a new staff organization plan that discards the concept of media editors and adopts a concept of (1) department editors, (2) field editors and (3) development leadership (that is, development in radio and television, press services, and teaching and research).
National Project in Agricultural Communications (author) and National Project in Agricultural Communications, East Lansing, Michigan.
Format:
Film
Publication Date:
1960
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 200 Document Number: C11811
Notes:
Francis C. Byrnes Collection. Has been digitized and added to University Library Medusa Repository - Collection Agricultural Communications Documentation Center Multimedia Collection, Repository ACES (Funk) Library, 16mm B&W sound Approx. 20 minutes. Circa 1960.
Author describes these trends that involve communications programs in colleges of agriculture, extension and research programs: mission creep (to more PR), abandoning our roots (in pursuit of high rankings), communication decentralization, professional slippage (off the faculty ladder), administrative disconnect (with communications leaders), insufficient funding for strategic marketing of colleges, lack of increased communication with nonfarm audiences.
