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    Start Over Subject Term community participation Subject Term rural development Subject Term social marketing

    1. The overmarketing of social marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gumucio-Dagron, Alfonso (author)
    Format:
    Journal article
    Publication Date:
    1991
    Published:
    International: Clearinghouse on Development Communication, Arlington, Virginia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09581
    Journal Title:
    Development Communication Report
    Journal Title Details:
    No. 73
    Notes:
    Suggests differences in the histories and conceptual foundations of social marketing and development communication.

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