Kern, K. Robert (author / Extension Editor and Professor, Journalism and Mass Communication, Iowa State University) and Extension Editor and Professor, Journalism and Mass Communication, Iowa State University
Format:
Journal article
Publication Date:
1978-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 50 Document Number: C00330
Author describes these trends that involve communications programs in colleges of agriculture, extension and research programs: mission creep (to more PR), abandoning our roots (in pursuit of high rankings), communication decentralization, professional slippage (off the faculty ladder), administrative disconnect (with communications leaders), insufficient funding for strategic marketing of colleges, lack of increased communication with nonfarm audiences.
