Agricultural Communications faculty (author / University of Illinois)
Format:
Project files
Publication Date:
1982-01-01
Published:
Pakistan: Office of Agricultural Communications, College of Agriculture, University of Illinois, Urbana
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10034
Notes:
The project file is maintained in records of the Agricultural Communications Program, University of Illinois > "International" section > "Pakistan - TIPAN" file folder., This project file describes formation and early activities of the Office of Agricultural Communications, College of Agriculture, University of Illinois participation in the Northwest Frontier Province in Pakistan. This $15.2 million project, funded by the U.S. Agency for International Development, was a collaborative effort with the Northwest Frontier Province Agricultural University. Agricultural communications faculty and staff members were involved in several initiatives, including development of courses and curricula, a learning resources center, and a continuing education center.
Reports on a national survey of the organization and operations of editorial offices in land-grant institutions. Results revealed "an utter lack of uniformity in organization and duties in the 31 institutions reporting." Summary provides three case examples of centralized and decentralized operations. Staff numbers range from 1 to 6. Also reveals institutions in which the editorial offices provide journalism teaching.
Survey report at annual AAACE meeting. "About 40 per cent of the county extension agents now furnish extension information to their local newspapers regularly, only a very few altogether neglecting to do so, but there is a distinct need for editorial training for agents." Among the training means proposed: journalism courses for prospective agents while in college, state news-writing training meetings held by the college editor for county agents, correspondence courses in news writing, and bulletins on news writing. American Association of Agricultural College Editors.
Author describes these trends that involve communications programs in colleges of agriculture, extension and research programs: mission creep (to more PR), abandoning our roots (in pursuit of high rankings), communication decentralization, professional slippage (off the faculty ladder), administrative disconnect (with communications leaders), insufficient funding for strategic marketing of colleges, lack of increased communication with nonfarm audiences.
