Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27621
Notes:
Presented at the dedication of Hiram Smith Hall, new home of the Department of Life Sciences Communication, University of Wisconsin, Madison, April 20, 2008. 6 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21148
Notes:
Spring Hill Conference Center, Minneapolis, Minnesota, June 9-11. 384 pages., This report is a compilation of unedited papers, discussions and reports from concurrent workgroups presented or developed at the initial workshop of the Social Science Agricultural Agenda Project. National Center for Food and Agricultural Policy and Michigan State University provided seed money for planning the workshop.
Author describes these trends that involve communications programs in colleges of agriculture, extension and research programs: mission creep (to more PR), abandoning our roots (in pursuit of high rankings), communication decentralization, professional slippage (off the faculty ladder), administrative disconnect (with communications leaders), insufficient funding for strategic marketing of colleges, lack of increased communication with nonfarm audiences.
