10 pages, Extension faculty are tasked with developing and communicating educational programs to local clientele, and communication skills are a considerable piece of the Extension faculty job. Thus, UF/IFAS Extension included a communication portion to the on-board training for newly hired Extension faculty to develop their design skills so they can more effectively communicate through their educational and marketing materials. We used Rogers’ (2003) innovation-decision process to assess Florida early career Extension faculty’s adoption of design principles after completion of the 2019 UF/IFAS Extension Faculty Development Academy. Thirty-two Extension faculty completed the spring and fall sessions of the Academy. A mixed methods approach was utilized to gather survey data at the immediate completion of the Academy and qualitative, telephone interview data four to five months after completing the Academy. The faculty retrospectively perceived they increased their knowledge about design principles. They had an overwhelmingly positive attitude about learning design principles to better their communication efforts, but they decided not to fully adopt design principles in their work as other information and elements of learning their job took precedent.
Patterson, Joyce (author / Associate Professor and Extension Communication Specialist, Agricultural Communication, Oregon State University) and Associate Professor and Extension Communication Specialist, Agricultural Communication, Oregon State University
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03039
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09978
Notes:
This project file is maintained by the Agricultural Communications Program, University of Illinois, Urbana-Champaign > "International" section > "Jordan Project, 1963-1966" file.
Also, find several research and project summary reports at ACDC documents C00056, C00053, and D09979, From files of the Agricultural Communications Program, University of Illinois., Project file involving the philosophy, planning, and operation of an unusual concept in the international exchange of learning. The program was carried out through a joint contract between the U.S. Agency for International Development, the University of Illinois, and the Hashemite Kingdom of Jordan. The contract involved (a) a University of Illinois agricultural communications specialist assigned to Jordan for two years as "chief of party in the new Agricultural Information Office, (b) three short-term consultants supporting specific communications specialties in the new office, (c)four persons selected as staff members of the new office trained in agricultural communications for seven months at the University of Illinois, and (d) new staff members returned to Jordan accompanied by one of the short-term University of Illinois consultants. File includes the goal, contract, correspondence, planning, operations, samples of information produced, and final reporting.
