Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06769
Notes:
Presentation at the North Central Region Program Leaders meeting, Cooperative Extension Service, September 17-19, 1975. 8 pages., Introduces some new and changed notions about human communication, as related to Extension programming.
Benson, Marge (author / J. Walter Thompson Company)
Format:
Paper
Publication Date:
1985-04
Published:
USA: AgEcon
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10574
Notes:
3 pages., Via proceedings from a seminar, "Research on effectiveness of agricultural commodity promotion," of NECC-63 Research Committee on Commodity Promotion, Arlington, Virginia, April 9-10, 1985., Research is vital as communication planning "incorporates the consumer point of view throughout."
International: Extension Editorial Office, College of Agriculture, University of Illinois, Urbana.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29174
Notes:
4 pages., This outline is an adaptation of one prepared by the Committee on Communication Research of the American Association of Agricultural College Editors.
18 pages., Interdisciplinary agricultural research centers are becoming more common at land-grant universities. These centers often use an interdisciplinary approach to address complex science issues. As these centers address agricultural issues that impact society, effective science communication is a necessary activity. However, these centers may face unique barriers or opportunities. This study utilized a qualitative approach to identify the barriers and motivations of interdisciplinary agricultural center directors when communicating about science. Participants identified common science communication challenges, such as time and lack of funding. Funding was also identified as a motivation, as well as factors related to the tenure and promotion process. Recommendations from this work include evaluating the public relations and the effectiveness of science communication from these centers. Future research should also examine the financial structure of interdisciplinary centers to better inform best practices.
Explores the interrationships between the interdisciplinary specialties of the diffusion of innovations and technology transfer, using bibliometric methods.
