18 pages., Interdisciplinary agricultural research centers are becoming more common at land-grant universities. These centers often use an interdisciplinary approach to address complex science issues. As these centers address agricultural issues that impact society, effective science communication is a necessary activity. However, these centers may face unique barriers or opportunities. This study utilized a qualitative approach to identify the barriers and motivations of interdisciplinary agricultural center directors when communicating about science. Participants identified common science communication challenges, such as time and lack of funding. Funding was also identified as a motivation, as well as factors related to the tenure and promotion process. Recommendations from this work include evaluating the public relations and the effectiveness of science communication from these centers. Future research should also examine the financial structure of interdisciplinary centers to better inform best practices.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14156
Notes:
This book is a product of the 9th Biennial Conference of the African Council for Communication Education at Accra, Ghana, October 18-21, 1994., Chapter 15 in Charles Okigbo (ed.), Media and sustainable development. African Council for Communication Education, Nairobi, Kenya. 506 pages.
Tichenor, Phillip J. (author / University of Minnesota), Wallize, John A. (author / Colorado State University), and Land-Grant College and Universities and USDA
Format:
Bibliography
Publication Date:
1963-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30377
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17053
Notes:
Pages 82-108 in Jan Servaes, Thomas L. Jacobson and Shirley A White (eds.), Participatory communication for social change. Sage Publications, New Delhi. 286 pages.
O'Keefe, Garrett (author) and Trumbo, Craig W. (author)
Format:
Book chapter
Publication Date:
2004
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21601
Notes:
Pages 189-204 in Susan L. Senecah (ed.), The Environmental Communication Yearbook. Volume 1. Lawrence Erlbaum Associates, Mahwah, New Jersey. 267 pages.
