Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11709
Notes:
4 pages., Online from publisher., "Most agribusinesses prioritize direct-buy as their primary method of website advertising. However, with increasingly advanced AdTech available in the market, relying on one channel can limit your potential for advertising and marketing success. One of the advertising channels that has grown in popularity over the past few years has been data-targeted programmatic advertising (i.e., "the process of automating the buying and selling of ad inventory in real time through an automated bidding system. ... Instead of focusing on the placement of the ad, your advertising is demographically delivered to the target audience.")
Gerakis, Argyrios (author), Tucker, Mark (author), Whiting, Larry R. (author), and Professor of Extension, Professor of Agricultural Education, and Head, Information and Applied Communications, Ohio State University, Columbus, OH; Professor of Extension, Professor of Agricultural Education, and Head, Information and Applied Communications, Ohio State University, Columbus, OH; Associate Editor, Information and Applied Communications, Ohio State University, Columbus, OH
Format:
Conference paper
Publication Date:
1989
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04061
Notes:
James F. Evans Collection, Mimeographed, 1989. 49 p. paper presented at the NCR90 Communication Research Meeting; 1989 October 25; Ohio State University, Columbus, OH
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09781
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 1. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Miscellaneous Historian's Records, 1941-1960. Folder 12 : 144. Proceddings: National Association Radio Farm Directors
Gonzalez, Hernando (author / Assistant Professor, Department of Agricultural Journalism, University of Wisconsin, Madison) and Assistant Professor, Department of Agricultural Journalism, University of Wisconsin, Madison
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03021
