Wilson, Communication in agriculture has two facets. Direct communication is defined as that in which feedback is inherent, while indirect communication involves the use of indirect information sources where users are removed from generators to varying degrees and feedback becomes difficult or impossible. In South African agriculture, nine different groups of agricultural information users can de identified. In addition, agriculture reflects the dichotomy inherent in the South African economy and can be divided into first and third-world sectors. The differences in the use of 30 indirect sources of agricultural information by different agriculturists in the two sectors are discussed. Direct communication between groups of agriculturists within and between the first and third-world sectors of South African agriculture is also considered. Ways in which libraries can enhance communication of agricultural information are suggested. (original)
Choudhary, B.N. (author), Prasad, C. (author), and District Training Officer, Pusa, Bihar, India; Assistant Director, General Education, I.C.A.R., New Delhi, India
Format:
Journal article
Publication Date:
1977-04
Published:
India: The Fertiliser Association of India, New Delhi, India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 42 Document Number: B04914
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07986
Notes:
cited reference, In: C.B. Flora, ed. Proceedings of the Farming Systems Research Symposium, 1983. Manhattan, KS: Kansas State University, 1984. p. 653-659.
Hornik, Robert C. (author / The Annenberg School of Communications, University of Pennsylvania, Philadelphia, PA) and The Annenberg School of Communications, University of Pennsylvania, Philadelphia, PA
Format:
Book
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: C02908
Notes:
James F. Evans Collection; Contains Table of Contents, Preface, and Chapter 1-6 only, White Plains, NY : Longman, 1988. 182 p. (Communications / the Annenberg School of Communications, University of Pennsylvania, Philadelphia)
Auburn, Jill S. (author), MacLean, Jayne T. (author), and Auburn: Information Systems Manager, Sustainable Agriculture Research and Education Program, University of California, Davis, CA; MacLean: Coordinator, Alternative Farming Systems Information Center, National Agricultural Library, Beltsville, MD
Format:
Journal article
Publication Date:
1993
Published:
USA: Binghamton, NY: Haworth Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07612
search through journal, During the summer and fall of 1992, both on-site and mail surveys were conducted to determine: (1)How Oklahoma farmers receive and prefer to receive agricultural health and safety information from selected mass media, and (2) How Extension agricultural engineering departments communicate agricultural health and safety information. The study revealed that approximately one-half of the farmers identified television as their primary mass media source for general news and information. More farmers identified magazines as their primary source for safety and health information than any other medium. Three-quarters of the farmers in the study received their agricultural information from magazines. More than half of the farmers preferred to receive health and safety information from magazines. Agricultural engineers identified fact sheets, newspapers, workshops, videos, newsletters, radio, television, brochures, and magazines as methods for communicating health and safety information. In this article, recommendations are provided for agricultural health and safety educators. (original)
