Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 50 Document Number: C00347
Notes:
Phase I, In Proceedings of the Southern Pasture and Forage Crop Improvement Conference. New Orleans, Agricultural Research (Southern Region), Science and Education Administration, U.S. Dept. of Agriculture. pp. 45-50.
Fett, John H. (author), Frohlich, Egon R. (author), and Fett: Department of Agricultural Journalism, University of Wisconsin-Madison, WI; Frohlich: Center for Economic Research, Federal University of Rio Grande do Sul, Brazil
Format:
Conference paper
Publication Date:
1983
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: C05448
Notes:
Reisner, Mimeographed, 1983. Paper presented at Communications, mass media and development : A Research Conference, Northwestern University, October 13-15, 1983
3 pages., via online journal., We often wonder why many a time our policies defy logic and our engineering designs lack a human element. There is no dearth of advances in scientific research and technologies. However, the large‐scale implementation of this knowledge and capacity on the field lags behind several decades in some regions. Unfortunately, the farmers not always benefit from these, least on the large‐scale. Well, the mystery may lie in the underlying communication processes that are supposed to be part of designing policies, institutions, engineering infrastructure, machines, products or any man‐made thing or rule. Or, sometimes it may be just due to a complete lack of any such processes during the design phase. Obviously, agricultural water management (AWM) for food production, particularly in many developing countries, is no exception to this phenomenon.
