Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08812
Notes:
Pages 95-116 in Patrick D. Murphy, The media commons: globalization and environmental discourses. United States: University of Illinois Press, Urbana, Chicago, and Springfield. 192 pages.
8 pages., via online journal., Land degradation and soil nutrient depletion have become serious threats to agricultural productivity in sub- Saharan Africa. To improve agriculture production, research has led to recommendation of a range of integrated Soil fertility Management (ISFM) options, of proven effectiveness, for soil fertility improvement. Although many factors contribute to the low adoption of ISFM by farmers, communication gaps between extension agents and farmers lie at the heart of the problem. Hence, the study sought to investigate factors considered by agricultural extension agents in selection of communication channels to disseminate soil fertility information in the central highlands of Kenya. Structured questionnaires were used to elicit information from 105 extension agents. Both descriptive and inferential statistics were used for data analysis. In choosing the communication method to be used in dissemination of soil fertility management (SFM) practices, target group was scored as the most relevant factor followed by type of SFM, time available then number of staff sequentially. Education was perceived to highly influence the selection of workshop (M= 3.4) while age was perceived to highly influence the selection of video showing (M= 2.8) as extension methods in dissemination of SFM. The implication of the study is that diverse communication channels should be utilized to get to farmers of different socio economic characteristics.
Laughland, Andrew S. (author), Musser, Wesley N. (author), Ortmann, Gerald F. (author), Patrick, George F. (author), Warland, Rex (author), and Pennsylvania State University; Pennsylvania State University; Purdue University; University of Natal, South Africa; Pennsylvania State University
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08044
Notes:
James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 59-76.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07997
Notes:
James F. Evans Collection, cited reference, In: J.L. Compton, ed. Transformation of international agricultural research and development. Boulder, CO: Lynne Reinner Publishers, Inc., 1989. p. 59-83
Choudhary, B.N. (author), Prasad, C. (author), and District Training Officer, Pusa, Bihar, India; Assistant Director, General Education, I.C.A.R., New Delhi, India
Format:
Journal article
Publication Date:
1977-04
Published:
India: The Fertiliser Association of India, New Delhi, India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 42 Document Number: B04914
Wirastuti, Dewi (author), Luckin, Rose (author), Sheriff, Ray E. (author), Walker, Kevin (author), Underwood, Josh (author), and Dunckley, Lynne (author)
Format:
Conference paper
Publication Date:
2008-01-01
Published:
IEEE
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: D10883
Notes:
8 pages., Fifth IEEE International Conference on Wireless, Mobile, and Ubiquitous Technology in Education., via online journal., This paper presents an innovative application of wireless, mobile and ubiquitous technologies to support informal and collaborative learning in Kenyan rural farming communities. Such an approach is achieved by the development of a knowledge management system (KMS) integrated with existing local community communication channels, together with experimental knowledge management (KM) initiatives employing the VeSeL (Village e-Science for Life) distributed resource kits (DRKs). The initiatives support illiterate and semi-literate farming community groups, in learning new agriculture practices, and also enable the use of advanced digital technology to improve their agricultural practices and literacy levels. Results of a recent field trip to Kenya are presented and an application sketch is developed. The process of applying wireless and Internet technologies for the education of local farming communities, using irrigation and water management as the application, concludes the paper.
search through journal, During the summer and fall of 1992, both on-site and mail surveys were conducted to determine: (1)How Oklahoma farmers receive and prefer to receive agricultural health and safety information from selected mass media, and (2) How Extension agricultural engineering departments communicate agricultural health and safety information. The study revealed that approximately one-half of the farmers identified television as their primary mass media source for general news and information. More farmers identified magazines as their primary source for safety and health information than any other medium. Three-quarters of the farmers in the study received their agricultural information from magazines. More than half of the farmers preferred to receive health and safety information from magazines. Agricultural engineers identified fact sheets, newspapers, workshops, videos, newsletters, radio, television, brochures, and magazines as methods for communicating health and safety information. In this article, recommendations are provided for agricultural health and safety educators. (original)
Fett, John (author), Mundy, Paul (author), and Department of Agricultural Journalism, University of Wisconsin; International Institute for Rural Reconstruction
Format:
Journal article
Publication Date:
1995
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08446
search through journal, This study evaluated disseminating annual crop variety trial results through supplements in agricultural newspapers. Results indicate that the supplements were a cost-effective method to reach a large percent of the state's farmers with timely information. Two-thirds of the respondents recalled seeing the supplement and nearly all of these read at least part of it. Nearly one-half of those who read the supplement saved it for future reference. Most county extension agricultural agents approve of disseminating this kind of information through supplements. However, some oppose distributing copies of supplements through the extension office when these supplements contain advertising. (original)
