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2. Communication strategy for fertiliser promotion
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Choudhary, B.N. (author), Prasad, C. (author), and District Training Officer, Pusa, Bihar, India; Assistant Director, General Education, I.C.A.R., New Delhi, India
- Format:
- Journal article
- Publication Date:
- 1977-04
- Published:
- India: The Fertiliser Association of India, New Delhi, India
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 42 Document Number: B04914
- Journal Title:
- Fertilizer Marketing News
- Journal Title Details:
- 8 (4) : 1-4
- Notes:
- James F. Evans Collection
3. Diffusion of agricultural health and safety information: a two part study of Oklahoma farmers and extension agricultural engineers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Oskam, Judy B. (author / School of Mass Communications at Texas Tech University)
- Format:
- Journal article
- Publication Date:
- 1995
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08449
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 79 (1) : 13-25
- Notes:
- search through journal, During the summer and fall of 1992, both on-site and mail surveys were conducted to determine: (1)How Oklahoma farmers receive and prefer to receive agricultural health and safety information from selected mass media, and (2) How Extension agricultural engineering departments communicate agricultural health and safety information. The study revealed that approximately one-half of the farmers identified television as their primary mass media source for general news and information. More farmers identified magazines as their primary source for safety and health information than any other medium. Three-quarters of the farmers in the study received their agricultural information from magazines. More than half of the farmers preferred to receive health and safety information from magazines. Agricultural engineers identified fact sheets, newspapers, workshops, videos, newsletters, radio, television, brochures, and magazines as methods for communicating health and safety information. In this article, recommendations are provided for agricultural health and safety educators. (original)
4. Disseminating crop variety trial results via agricultural newspaper supplements
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fett, John (author), Mundy, Paul (author), and Department of Agricultural Journalism, University of Wisconsin; International Institute for Rural Reconstruction
- Format:
- Journal article
- Publication Date:
- 1995
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08446
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 79 (2) : 15-23
- Notes:
- search through journal, This study evaluated disseminating annual crop variety trial results through supplements in agricultural newspapers. Results indicate that the supplements were a cost-effective method to reach a large percent of the state's farmers with timely information. Two-thirds of the respondents recalled seeing the supplement and nearly all of these read at least part of it. Nearly one-half of those who read the supplement saved it for future reference. Most county extension agricultural agents approve of disseminating this kind of information through supplements. However, some oppose distributing copies of supplements through the extension office when these supplements contain advertising. (original)
5. Harnessing the Internet for farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Just, Richard E. (author) and Just, David R. (author)
- Format:
- Magazine article
- Publication Date:
- 2001-06
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13685
- Journal Title:
- Choices
- Journal Title Details:
- 2nd quarter 2001: 36-40
- Notes:
- 5 p.
6. Information flows in research and extension : an alternative perspective
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Busch, Lawrence (author), Lacy, William B. (author), and University of Kentucky
- Format:
- Journal article
- Publication Date:
- 1983
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: C05446
- Journal Title:
- Rural Sociologist
- Journal Title Details:
- 3 (2) : 92-97
- Notes:
- Reisner, INTERPAKS, Information flow among research and extension organizations has traditionally been portrayed as emanating from the research system. An alternative perspective of information flow in the research and extension system expands the number of participants in the model to include farmers, agribusiness people, legislators, government officials, and scientists. This perspective adds three dimensions previously neglected: the researcher is seen as producing research in response to demands of clients; it is recognized that some clients have more access to the research system than others; diffusion is seen largely as giving certain clients what they initially requested. This perspective is illustrated by the information flows that must take place in sorghum research.
7. Roads to knowledge : the story of communication between farm and college
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lionberger, Herbert F. (author) and Hassinger, Edward Wesley (author)
- Format:
- Report
- Publication Date:
- 1954
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05212
- Notes:
- AGRICOLA CAT 91261005. Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C., Columbia, MO : University of Missouri, College of Agriculture, Agricultural Experiment Station, 1954. 11 p. (Bulletin 633)
8. Social media for enhancing innovation in agri-food and rural development: current dynamics in Ontario, Canada
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chowdhury, Ataharul (author) and Odame, Helen Hambly (author)
- Format:
- Online journal article
- Publication Date:
- 2013
- Published:
- Journal of Rural and Community Development
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10913
- Journal Title:
- Journal of Rural and Community Development
- Journal Title Details:
- 8(2), 97-119
- Notes:
- 24 pages., ISSN: 1712-8277, via online journal., Communication for innovation in agriculture and rural development involves interactive and multi-stakeholder approaches that mobilize ideas and resources from the public and private sectors as well as civil society. Digital tools broadly referred to as Web 2.0 technologies, and in particular, social media such as Facebook, Twitter, blogs and webinars are allegedly channels of communication for innovation. These tools potentially offer support for collective learning processes and co-creation of knowledge. There is little evidence, however, to substantiate that new media are enabling innovation by and among stakeholders of agri-food and rural systems. Are diverse agri-food producers, rural entrepreneurs, scientists or researchers, community-level volunteers and public servants interacting more effectively in Web 2.0 environments? Are social media reinventing agri-food and rural information flows? Employing methods of multiple database searches, review of literature, and content analysis of 50 relevant online communities this paper identifies emerging issues in the development and use of social media in the agri-food and rural sectors with an emphasis on data from Ontario and, to a lesser extent, elsewhere in Canada. Findings suggest that the uptake of social media is still in an early, exploratory phase associated with modest opportunities and relevant limitations of Web 2.0 mediated multi-stakeholder collaboration. Notably, there are gaps in giving and receiving feedback which are intrinsic to dyadic communication as well as innovation processes. Limitations identified include (a) conflicting perceptions among stakeholders about the use, risk, credibility and institutional incentives associated with social media, and (b) lack of capacity that enables use and development of appropriate social media applications. The paper concludes by summarizing the importance of autonomous, user-oriented applications of Web 2.0 tools in agri-food and rural systems.
9. Will farmers need their own lane on the information superhighway?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Noga, Cari (author)
- Format:
- Journal article
- Publication Date:
- 1994-10
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C08027
- Journal Title:
- Prairie Farmer
- Journal Title Details:
- 166 (13) : 12-13
- Notes:
- James F. Evans Collection