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2. Communication strategy for fertiliser promotion
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Choudhary, B.N. (author), Prasad, C. (author), and District Training Officer, Pusa, Bihar, India; Assistant Director, General Education, I.C.A.R., New Delhi, India
- Format:
- Journal article
- Publication Date:
- 1977-04
- Published:
- India: The Fertiliser Association of India, New Delhi, India
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 42 Document Number: B04914
- Journal Title:
- Fertilizer Marketing News
- Journal Title Details:
- 8 (4) : 1-4
- Notes:
- James F. Evans Collection
3. Information flows in research and extension : an alternative perspective
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Busch, Lawrence (author), Lacy, William B. (author), and University of Kentucky
- Format:
- Journal article
- Publication Date:
- 1983
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: C05446
- Journal Title:
- Rural Sociologist
- Journal Title Details:
- 3 (2) : 92-97
- Notes:
- Reisner, INTERPAKS, Information flow among research and extension organizations has traditionally been portrayed as emanating from the research system. An alternative perspective of information flow in the research and extension system expands the number of participants in the model to include farmers, agribusiness people, legislators, government officials, and scientists. This perspective adds three dimensions previously neglected: the researcher is seen as producing research in response to demands of clients; it is recognized that some clients have more access to the research system than others; diffusion is seen largely as giving certain clients what they initially requested. This perspective is illustrated by the information flows that must take place in sorghum research.