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    Start Over Subject Term communication channels Subject Term extension communication Subject Term information needs

    1. Communicating project results : a model from the small ruminant CRSP (Collaborative Research Support Program)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    DeWeese, June L. (author), Esslinger, Donald L. (author), McCorkle, Constance M. (author), and McCorkle: Research Assistant Professor, Department of Rural Sociology, University of Missouri, Columbia; Esslinger: Professor and Interim Director, Extension Information and Agricultural Editor, University of Missouri, Columbia; DeWeese: Social Science Librarian, University of Missouri, Columbia
    Format:
    Conference paper
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03706
    Notes:
    James F. Evans Collection, Mimeographed, 1988. 28 p. Paper presented to the Global Information/Communication Session of the 1988 Farming Systems Research and Extension Symposium; 1988 October 9-12; University of Arkansas, Fayetteville, AR

    2. Effectiveness of Rytu Mitra - an innovative farm telecast program in Andhra Pradesh

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Prasad, Ram (author), Sreenivasulu, M. (author), and Rao, Parisa Punna (author)
    Format:
    Proceedings
    Publication Date:
    2005-05-25
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24594
    Journal Title Details:
    21
    Notes:
    Reviewed 9 August 2006, 10 p. Paper presented at the International Agricultural and Extension Education group's 21st annual conference May 25-31, 2005, in San Antonio, TX

    3. The distribution of farmer learning videos: Lessons from non-conventional dissemination networks in Benin

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zoundji, Gérard C. (author), Okry, Florent (author), Vodouhê, Simplice D. (author), and Bentley, Jeffery W. (author)
    Format:
    Online journal article
    Publication Date:
    2016-01-01
    Published:
    Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 38 Document Number: D10698
    Journal Title:
    Cogent Food & Agriculture
    Journal Title Details:
    2(1): 1-15
    Notes:
    15 pages., Article #: 1277838, via online journal., Commercial channels can be non-conventional networks for disseminating agricultural information, especially if farmers are willing to pay for a DVD with learning videos. Using purposive sampling, we selected retailer and involved them in selling videos compiled in a DVD. Inside the jacket of DVD, we pasted a sticker listing a phone number that buyers or video viewers could call for further questions. We interviewed 341 of the buyers who called that number. After the phone interviews, snowball sampling was used to select 180 farmers for face-to-face interviews in order to validate the information collected during the telephone interviews and to understand the behavioural changes triggered by watching the videos. Within four months of first distributing DVDs to retailers, 80% of the 700 DVDs were sold. Distributing videos through commercial channels gives a fair chance to everyone to learn, since the DVDs were sold on the open market at an affordable price. About 84% of the DVDs were sold at 1 USD, suggesting that all of the respondents were willing to pay for learning DVDs; 86% of respondents said they now spent less money on pesticides after watching the videos. Private sector actors can become “new extensionists” and distribute agricultural information to rural populations.