Evans, cited reference, In a study to compare key-communicators with non-communicators, with regard to their role as change agents, the date of inter-personal interactions at different stages of adoption of three improved varieties of seeds, obtained from 94 families constituting an entire medium sized multicaste village were analyzed (sic). Key communicators were defined as those who had performed more than average acts of communication at different stages of adoption of three improved seeds. Non-communicators were those who had not performed any act of adoption. Twenty three key-communicators were identified. The most important way in which the former differed from the latter was in the frequency of their contact with extension agency (sic) working in the area. (original)
Singh, Y.P. (author / Professor and Head, Department of Agricultural Extension, R.B.S. College, Bichpuri, India) and Professor and Head, Department of Agricultural Extension, R.B.S. College, Bichpuri, India
Format:
Book
Publication Date:
1965
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05107
Notes:
Evans, cited reference; table of contents, summary only, Agra, India: Satish Book Enterprise, 1965. 204 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05098
Notes:
Evans, cited reference; Includes Table of Contents, Summary and Conclusions only, Hyderabad, India : National Institute of Community Development, 1969. 61 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09540
Notes:
Hal R. Taylor Collection, Pages 180-219 in P.F. Lazarsfeld and F. N. Stanton (eds.), Communications Research, 1948-1949. Harper and Brothers, New York City, New York.
