Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14431
Notes:
Published for the World Bank, Washington, D.C., Chapter 9 in Michael M. Cernea (ed.), Putting people first: sociological variables in rural development. Oxford University Press, New York/London. 430 pages.
6 pages., via online journal., ICT has been initiated and implemented effectively by the
public private partnership, government, researchers and various
Institutions. Availability of wireless service, Internet and mobile
communication have forced ICT to find foothold in daily routine
of the Indian farmers. ICT has huge impact in agricultural
development but still in natal stage. Many farmers are not availing
the actual potential of ICT due to poverty, social constraint,
illiteracy, language barriers and unwillingness to adopt new
technology. Many Indian farmers have reported positive change
in income, quality of produce and timely access to the market
information by using latest mobile application. WhatsApp is the
most popular and easy to use Mobile Instant Messaging service
amongst the Indian farmer. It supports sharing of localized
information and utilizing these services as query redressal
public platform. This paper is an attempt to gather meaningful
agricultural data for analysis and filtering of relevant need based
information assessment. The main focus of the present work is to
develop an automatic information handling and redressal of the
need based agricultural information system using WhatsApp as
social media platform.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes2 Document Number: C12365
Notes:
Francis C. Byrnes Collection, Chapter 13 in Borton, Raymond E. (ed.), Case studies to accompany Getting Agriculture Moving. Agricultural Development Council, New York, NY. 1967. 302 p.
