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An Attempt towards structuring agricultural information using WhatsApp as query redressal social media platform

Agricultural Communications Documentation Center (ACDC)
S., Mohan Kumar (main author), Suman, Saurabh (author), Kulkarni, Umakanth P. (author), N.H., Siddalingaswamy (author)
Online journal article
Publication Date:
doi: https://doi. org/10.24218/jrmer.2019.29.
Verizona Publisher
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
agricultural development, communication barriers, data analysis, farmers, information sources, technology, access, mobile phone, social media, applications (apps), India (Southern Asia), information communication technology, WhatsApp, instant messaging
6 pages., via online journal., ICT has been initiated and implemented effectively by the public private partnership, government, researchers and various Institutions. Availability of wireless service, Internet and mobile communication have forced ICT to find foothold in daily routine of the Indian farmers. ICT has huge impact in agricultural development but still in natal stage. Many farmers are not availing the actual potential of ICT due to poverty, social constraint, illiteracy, language barriers and unwillingness to adopt new technology. Many Indian farmers have reported positive change in income, quality of produce and timely access to the market information by using latest mobile application. WhatsApp is the most popular and easy to use Mobile Instant Messaging service amongst the Indian farmer. It supports sharing of localized information and utilizing these services as query redressal public platform. This paper is an attempt to gather meaningful agricultural data for analysis and filtering of relevant need based information assessment. The main focus of the present work is to develop an automatic information handling and redressal of the need based agricultural information system using WhatsApp as social media platform.