18 pages., Interdisciplinary agricultural research centers are becoming more common at land-grant universities. These centers often use an interdisciplinary approach to address complex science issues. As these centers address agricultural issues that impact society, effective science communication is a necessary activity. However, these centers may face unique barriers or opportunities. This study utilized a qualitative approach to identify the barriers and motivations of interdisciplinary agricultural center directors when communicating about science. Participants identified common science communication challenges, such as time and lack of funding. Funding was also identified as a motivation, as well as factors related to the tenure and promotion process. Recommendations from this work include evaluating the public relations and the effectiveness of science communication from these centers. Future research should also examine the financial structure of interdisciplinary centers to better inform best practices.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14156
Notes:
This book is a product of the 9th Biennial Conference of the African Council for Communication Education at Accra, Ghana, October 18-21, 1994., Chapter 15 in Charles Okigbo (ed.), Media and sustainable development. African Council for Communication Education, Nairobi, Kenya. 506 pages.
Evans, James F. (author / Professor, Agricultural Communications, University of Illinois) and Professor, Agricultural Communications, University of Illinois
Format:
Conference paper
Publication Date:
1989
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03306
Notes:
AgCom Documentation Center, James F. Evans Collection; See C03269 for original, In: Communication in agriculture : an international conference; 1989 January 30 - February 3; University of New England, Armidale, N.S.W., Australia. Armidale, Australia : University of New England, 1989. volume 2, p. 61-66
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14188
Notes:
Chapter 8 in Neville Jayaweera and Sarath Amunugama (eds.), Rethinking development communication. Asian Mass Communication Research and Information Centre, Republic of Singapore. 264 pages.
