Cozzarin, Brian (author), Goddard, Ellen W. (author), and Department of Agricultural Economics and Business, University of Guelph;
Format:
Conference paper
Publication Date:
1992
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06453
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 120-138
Piggott, R.R. (author / University of New England, Armidale, Australia), Piggott, N.E. (author / University of California, Davis), and Wright, V.E. (author / University of New England, Armidale, Australia)
Format:
Journal article
Publication Date:
1995-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09154
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17011
Notes:
Pages 83-84 in Baxter Black, Horseshoes, cowsocks and duckfeet. Crown Publishers, New York. 262 pages., Comments on the competitive advertising approaches used to promote consumption of dairy products, beef, pork, chicken and turkey.
Piggott, N.E. (author / University of California, Davis), Chalfant, J.A. (author / University of California, Davis), and Alston, J.M. (author / University of California, Davis)
Format:
Journal article
Publication Date:
1996-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09155
