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    Start Over Subject Term commodity promotion Subject Term dairy

    171. Remarks of Lester J. Will, General Manager, American Dairy Association

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Will, Lester J. (author) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1954-10-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36884
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 18, Delivered at the APA annual meeting, Chicago, Illinois, October 19, 1954. 5 pages., Emphasizes the role of consumer research in guiding communications efforts.

    174. Role of diet in heart disease could become a hot issue in year ahead

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    journal
    Publication Date:
    1965-12
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21656
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    5 (12) : 1-4

    175. Seasonality in the consumer response to milk advertising with implications for milk promotion policy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Forker, Olan D. (author) and Kinnucan, Henry (author)
    Format:
    Journal article
    Publication Date:
    1986-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10427
    Journal Title:
    American Agricultural Economics Association
    Journal Title Details:
    <68:562-571>

    176. Seasonality in the consumer response to milk advertising: implications for milk promotion policy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Forker, Olan (author) and Kinnucan, Henry (author)
    Format:
    Report
    Publication Date:
    1982
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08420
    Notes:
    James F. Evans Collection, Ithaca, NY: Department of Agricultural Economics, Cornell University Agricultural Experiment Station, September 1982. 31 p. (A.E. Res. 82-29)

    177. Selective perception is a tricky factor in trying to communicate a message to people

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1961-09
    Published:
    USA: American Dairy Association, Chicago, Illinois.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21286
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    1(9) : 1-4

    178. Senior citizens are a rapidly increasing segment of the total American food market

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1962-03
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21295
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    2(3) : 1-4

    179. Should agriculture be proud of food's declining share of consumer spending?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    journal
    Publication Date:
    1965-06
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21652
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    5 (6) : 1-4

    180. Special events provide excellent reasons for extra public relations efforts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    journal article
    Publication Date:
    1961-10
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21287
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    1(10) : 1-3