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Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author) and Schmit, Todd M. (author)
Format:: Paper
Publication Date:: 2004-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22325
Notes:: Presented at the annual meeting of the American Agricultural Economics Association, Denver, Colorado, August 1-4, 2004. 24 pages., High increases in media advertising costs have caused a shift away from generic advertising to other promotional activities. A relatively new retail-level promotional activity is the Dairy Case Management Program aimed at improving the management, appearance, and operation of the dairy case. An evaluation of the Northwestern Hudson Valley Market program demonstrated increases in sales volume for both supermarkets/mass merchants and convenience/drug stores. However, the value of volume gains compared with program costs indicates a cost recovery time of over two years. Therefore, program success depends on the implementation of a long-run strategy with continual evaluation.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1966-03
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21658
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 6 (3) : 1-4

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Seaver, S.K. (author) and Hardie, I.W. (author)
Format:: Report
Publication Date:: 1966
Published:: USA: Agricultural Experiment Station, University of Connecticut, Storrs.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23393
Notes:: 12 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kim, Kwansoo (author) and Roh, Jae-Sun (author)
Format:: Paper
Publication Date:: 2003-07
Published:: Korea
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22289
Notes:: Presented at the annual meeting of the American Agricultural Economics Association, Montreal, Canada, July 27-30, 2003. 17 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1965-05
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21651
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 5 (4) : 1-4

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1963-06
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21311
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 3(6) : 1-4

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Elliott, Stuart (author)
Format:: Journal article
Publication Date:: 2008-09-26
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C36994
Journal Title:: New York Times
Notes:: Via online issue. 3 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Enrico, Dottie (author)
Format:: Journal article
Publication Date:: 1999
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18418
Journal Title:: Advertising Age
Journal Title Details:: 70 : 46
Notes:: Special Supplement

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Wire service
Publication Date:: 2007-05-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25771
Notes:: Via Reuters. 1 page.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1962-05
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21298
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 2(5) : 1-8

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