Case study involving public relations practitioners who disguised the provenance of documents they had created or commissioned involving the "Wal-Marting Across America" information campaign.
Blitstein, Jonathan L. (author), Evans, W. Douglas (author), and Driscoll, David L. (author)
Format:
Book chapter
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01362
Notes:
Pages 25-41 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29275
Notes:
Via Nieman Watchdog. 5 pages., The Congressional stimulus packages "could mark a new, promising beginning - or they could be a new boondoggle for AT&T, Verizon and rural phone companies."