Graduate student, University of Wisconsin, studied whether direct mail announcement of publications is an effective way of getting "new customers" for extension work. Results suggested that 10-15 percent of Wisconsin farmers respond to direct mail announcements of extension publications. Of those who answered, 45 percent had never seen or used extension publications before receiving a direct mail announcement.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23740
Notes:
Via The Hoot, Media South Asia. 10 pages., "Have district editions created a public sphere? Or have they merely created a daily bulletin board which people read to see if their names are mentioned?"
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23741
Notes:
Via The Hoot, Media South Asia. 9 pages., "The indiscriminate nature of local news does not encourage purposeful reporting on the development needs of local areas, and their populations."
Counters criticism of farm papers for "giving away" circulation, selling premiums more than subscriptions, and paying solicitors 100% of what they take in.
February 5 issue via online. 3 pages., Describes the addition as a way for editors and advertisers to connect with corn and soybean growers, in particular, during the growing season.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D06719
Notes:
Doane Agricultural Service, St. Louis, Missouri. 13 pages., This document consists of data pages involving comparative farm periodical circulation, readership, reader-perceived usefulness and circulation x farm income, plus circulation trends (1964-1981) for selected periodicals in Illinois, Indiana, Iowa and Wisconsin.
