Graduate student, University of Wisconsin, studied whether direct mail announcement of publications is an effective way of getting "new customers" for extension work. Results suggested that 10-15 percent of Wisconsin farmers respond to direct mail announcements of extension publications. Of those who answered, 45 percent had never seen or used extension publications before receiving a direct mail announcement.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: B02113
Notes:
#1210, Harold Swanson Collection. Hal R. Taylor Collection. Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C., Madison, WI : University of Wisconsin, College of Agriculture, Department of Agricultural Journalism, 1956. 49 p. (Bulletin 26)
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1939-07-14
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36868
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, Special Bulletin No. 14. 2 pages., APA Executive Secretary responds to a Bloomington (Illinois) Pantagraph article citing 90 percent newspaper circulation among Illinois farmers and emphasizing newspapers as sources of farm-related information.
