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2. Desirability of illustrated cover pages for extension circulars
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Roy, K.B. (author) and Cooper, W.M. (author)
- Format:
- Research summary
- Publication Date:
- 1938
- Published:
- USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08949
- Notes:
- Pages 6-7 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Brief description of a study reported by Arkansas Agriculture College Extension, Little Rock. 1938. 4 pages.
3. Newspaper advertising in food marketing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gallo, Anthony E. (author) and Boehm, William T. (author)
- Format:
- Journal article
- Publication Date:
- 1979
- Published:
- USA: AgEcon
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10580
- Journal Title:
- National Food Review
- Journal Title Details:
- 8(1) : 16-19
- Notes:
- 4 pages., via database, Much attention has been focused on the relationship between advertising and food prices. Critics argue that advertising food products only increases costs-costs that consumers ultimately must pay. Others contend that the advertising is quite beneficial from an information perspective, particularly in light of its relatively small cost. Newspapers are one of the principal means of advertising by the food industry, second only to television. In 1978, almost $1 billion was spent for newspaper ads by firms in the food marketing system (foodstores, food manufacturers, and eating and drinking places). These ads are read by three out of every four consumers. Among all retailers, grocery stores rank third in the volume of newspaper advertising purchased; food manufacturers rank fifth among all manufacturers.