4 pages., via database, Much attention has been focused
on the relationship between advertising and food prices. Critics argue that
advertising food products only increases costs-costs that consumers
ultimately must pay. Others contend
that the advertising is quite beneficial
from an information perspective, particularly in light of its relatively small
cost.
Newspapers are one of the principal means of advertising by the food
industry, second only to television. In
1978, almost $1 billion was spent for
newspaper ads by firms in the food
marketing system (foodstores, food
manufacturers, and eating and drinking places). These ads are read by
three out of every four consumers.
Among all retailers, grocery stores
rank third in the volume of newspaper
advertising purchased; food manufacturers rank fifth among all manufacturers.
Copp, James H. (author), Sill, Maurice L. (author), Brown, Emory J. (author), and Pennsylvania State University, University Park, PA; Pennsylvania State University, University Park, PA; Pennsylvania State University, University Park, PA
Format:
Journal article abstract
Publication Date:
1958-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: B00429
USA: Agriculture Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09544
Notes:
Hal R. Taylor Collection, Extension Service Circular No. 509, Summary of national data about Extension worker use of news articles, television and radio broadcasts, bulletins, circulars and pamphlets during the 1955.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08627
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C. Hal R. Taylor Collection., Summary of research report (Bulletin 22). Department of Agricultural Journalism, University of Wisconsin, Madison. 48 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08591
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of a research study, Alabama Polytechnic Institute of Agricultural Extension, Auburn. 42 pages
