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2. How Alabama farmers get agricultural information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Leigh, Robert (author)
- Format:
- Research summary
- Publication Date:
- 1947
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08591
- Notes:
- Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of a research study, Alabama Polytechnic Institute of Agricultural Extension, Auburn. 42 pages
3. Newspaper advertising in food marketing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gallo, Anthony E. (author) and Boehm, William T. (author)
- Format:
- Journal article
- Publication Date:
- 1979
- Published:
- USA: AgEcon
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10580
- Journal Title:
- National Food Review
- Journal Title Details:
- 8(1) : 16-19
- Notes:
- 4 pages., via database, Much attention has been focused on the relationship between advertising and food prices. Critics argue that advertising food products only increases costs-costs that consumers ultimately must pay. Others contend that the advertising is quite beneficial from an information perspective, particularly in light of its relatively small cost. Newspapers are one of the principal means of advertising by the food industry, second only to television. In 1978, almost $1 billion was spent for newspaper ads by firms in the food marketing system (foodstores, food manufacturers, and eating and drinking places). These ads are read by three out of every four consumers. Among all retailers, grocery stores rank third in the volume of newspaper advertising purchased; food manufacturers rank fifth among all manufacturers.
4. The function of information sources in the farm practice adoption process
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Copp, James H. (author), Sill, Maurice L. (author), Brown, Emory J. (author), and Pennsylvania State University, University Park, PA; Pennsylvania State University, University Park, PA; Pennsylvania State University, University Park, PA
- Format:
- Journal article abstract
- Publication Date:
- 1958-06
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: B00429
- Journal Title:
- Rural Sociology
- Journal Title Details:
- 23(2) : 146-157
- Notes:
- Hal R. Taylor Collection