9 pages., Online via UI electronic subscription, Researchers analyzed the effectiveness of the European Union Pledge, a self-regulation initiative of leading food companies at the European level, in restricting television advertising of food and drink products high in fat, sugar or salt to children. Results indicated that effectiveness was limited by the focus on children's program and the relatively lenient nutritional criteria agreed to by signatory companies.
Sanchez Reina, Jesus (author), Hernandez Flores, Hilda (author), and International Association for Media and Communication Research, London, UK.
Format:
Abstract
Publication Date:
2010-07-18
Published:
Mexico
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36236
Notes:
Retrieved 03/22/2011, Via online. Page 9 in Book of Abstracts: Health Communication and Change of the IAMCR Conference, Braga, Portugal, July 18-22, 2010.
