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    1. 2012 media channel study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Business Media (ABM) Agri Council, New York City, New York, and Readex Research, Stillwater, Minnesota.
    Format:
    Presentation
    Publication Date:
    2012
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00609
    Notes:
    PowerPoint presentation from ABM Agri Council and Readex Research. 27 pages.

    2. 2014 media channel study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2014
    Published:
    USA: Agri Media Council of American Business Media, New York City, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09505
    Notes:
    Study conducted by Readex Research, Stillwater, Minnesota. 35 pages.

    4. NAFB farm media usage update 2011

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    PowerPoint
    Publication Date:
    2011
    Published:
    USA: National Association of Farm Broadcasting, Platte City, Missouri.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09512
    Notes:
    Title of document on the NAFB website: NAFB Media Usage Update Study 2011 presentation slides.pdf, Online from NAFB website. 30 pages.

    5. Role of agricultural journalism in diffusion of farming technologies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yaseen, Muhammad (author), Karim, Mujahid (author), Luqman, Muhammad (author), and Mehmood, Muhammad Umer (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    Pakistan
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12176
    Journal Title:
    Journal of Agricultural Research
    Journal Title Details:
    57(4) : 289-294
    Notes:
    Online via UI Library Catalog search. 10 pages., Findings of a survey among a sample of 100 farmers in District Sargodha revealed 99% used agricultural radio/TV/FM, 96% used mobile phones, 66% used magazines/newspapers/periodicals, and 61% used social media. Respondents placed highest value on enhancing their productivity.