McCallum, David B. (author) and Anderson, Laurel (author)
Format:
Book chapter
Publication Date:
1991
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18301
Notes:
Pages 237-262 in Roger E. Kasperson and Pieter Jan M. Stallen (eds.), Communicating risks to the public: international perspectives. Kluwer Academic Publishers, Dordrecht, The Netherlands. 481 pages.
Knuth, Melinda (author), Behe, Bridget K. (author), Hall, Charles R. (author), Huddleston, Patricia (author), Fernandez, R. (author), and Texas A&M University
Michigan State University
Format:
Journal article
Publication Date:
2018-02
Published:
United States: American Society for Horticultural Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10339
9 pages., Via online journal., Water is becoming scarcer as world population increases and will be allocated among competing uses. Some of that water will go toward sustaining human life, but some will be needed to install and support landscape plants. Thus, future water resource availability may literally change the American landscape. Recent research suggests that consumers’ attitudes and behavior toward potable water supplies have changed in other countries because of greater social awareness and increasingly widespread exposure to drought conditions. We conducted an online survey of 1543 U.S. consumers to assess their perceptions about landscape plants, the water source used to produce them, and plant water needs to become established in the landscape. Using two separate conjoint designs, we assessed their perceptions of both herbaceous and woody perennials. Consumers placed greater relative importance on water source in production over water use in the landscape for both herbaceous and woody perennials included in this study. They preferred (had a higher utility score for) fresh water over recycled water and least preferred a blend of fresh with recycled water for perennials and recycled water used for woody perennial production. In addition, the group that did not perceive a drought but experienced one placed a higher value (higher utility score) on nursery plants grown with fresh water compared with those which were actually not in drought and did not perceive one. Educational and promotional efforts may improve the perception of recycled water to increase the utility of that resource. Promoting the benefits of low water use plants in the landscape may also facilitate plant sales in times of adequate and low water periods.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02932
Notes:
International Public Relations Association. Article 832. 4 pages., Case study of an award-winning public relations campaign involving water services in Queensland, Australia.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08063
Notes:
John L. Woods Collection, Case file involves recommended strategy for management and communications of environmental and natural resources programs in Egypt and Jordan. Project funded by U. S. Agency for International Development. Materials include communication and training recommendations for water management in Jordan; recommended strategy for Egypt; two issues of the project newsletter, EnviroNet; and a presentation, “Beyond public awareness: introducing social marketing to environmental programs.”
