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    1. Great advertising campaigns: how they achieve both creative and business objectives

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ind, Nicholas (author)
    Format:
    Book
    Publication Date:
    1993
    Published:
    UK: Kogan Page Limited, London, England
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
    Notes:
    223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.

    2. Naked truth about animal rights

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Guillermo, Kathy (author)
    Format:
    Article
    Publication Date:
    2006-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02934
    Notes:
    International Public Relations Association. 2 pages., Public relations approach used People for the Ethical Treatment of Animals (PETA).