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    Start Over Subject Term campaign planning Subject Term case studies Subject Term development Subject Term media selection

    1. Market Access for Rural Development (MARD) Project

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Plan
    Publication Date:
    2001
    Published:
    Nepal
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Oversized box 1 Document Number: D08061
    Notes:
    John L. Woods Collection, Communication strategy and Nutrition Program Fact Sheet for this U.S. Agency for International Development project in Nepal. Technical Report 96 (17 pages)and project packet (items not numbered). 2001.

    2. Media campaign for all seasons

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alvarez, Ramiro C. (author)
    Format:
    Editorial
    Publication Date:
    1981-06
    Published:
    Philippines: Communicators for Agricultural and Rural Development, Laguna, Philippines
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10078
    Journal Title:
    CARD News
    Journal Title Details:
    2(2) : 2
    Notes:
    This editorial is maintained in the office of the Agricultural Communications Program, University of Illinois &gt; "International" section &gt; "Philippines CARD Group" file folder., Discusses why multi-media campaigns for corn, vegetables, and fish have not enjoyed success matching that of the widely-cited media campaign which the Philippine Ministry of Agriculture staged for rice (Masagna 99). Calls for research.

    3. Strategic communication toolkit

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    CD
    Publication Date:
    2004-05-21
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 194 Document Number: D08725
    Notes:
    John L. Woods Collection, Resource developed by Chemonics International, Washington,D.C. CD contains 350+ documents which include guidelines for including the education/communication component in proposals, templates, examples of work done, explanations of various communications tools that should be included in projects, etc. Useful for project personnel and proposal writers.