8 pages., Online via UI electronic subscription., Researchers measured farmer demand for a new agricultural technology , a triple-layered hermetic storage bag which reduces storage loss from insect pests and neutralizes aflatoxin contamination in grain. Findings revealed a highly elastic demand that that the wholesaler could increase profit by lowering the price. Farmers who had prior awareness of the bag were willing to pay 20% more on average than those previously unaware of it. Farmers' valuation of the bags was not significantly different based on the medium (text, audio, or video) through which they received the information.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36807
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Page 4 of APA periodical, "Farm Conditions,", Report of survey findings by Michigan State College among 1,351 farmers.
Kaine, Geoff (author), Hill, Megan (author), and Ashburner, Roger (author)
Format:
Abstract
Publication Date:
2013-08
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02417
Notes:
Page 28 - Abstract of a paper presented at the International Conference of the Australasia Pacific Extension Network (APEN), Lincoln University, Christchurch, New Zealand, August 26-28, 2013. 100 pages.
Johnson, William (author / Editor, Farm Life) and Agricultural Publishers Association, Chicago, Illinois
Format:
Speech
Publication Date:
1928
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36788
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 8, 16 pages., Delivered in connection with an educational course conducted by the Advertising Club of New York.
