James F. Evans Collection, cited reference, Results of a survey on consumer acceptance of food irradiation are discussed. The roles social persuasion, positive information, and negative information play in consumer acceptance were examined.
Casey, Mark W. (author), Doyle, Willard H. (author), and Brand Group, Inc., Chicago, IL; Brand Group, Inc., Chicago, IL
Format:
Report
Publication Date:
1986
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C07075
Notes:
James F. Evans Collection, Chicago, IL : Brand Group, Inc., 1986. Final report, prepared for National Marine Fisheries Service, Cooperative Agreement no. NA84AA-H-SK099. 18 p., A study designed to evaluate consumer fears of irradiation, to assess consumer acceptance of irradiated seafood and the impact on the seafood industry, and to develop strategies to help consumers overcome food irradiation concerns is described in this report.
Doyle, Mona (author), Dubin, Ellen Z. (author), Titlebaum, Libby F. (author), and The Stop and Shop Companies, Boston, MA; The Stop and Shop Companies, Boston, MA; The Consumer Network, Inc.
Format:
Journal article
Publication Date:
1983-05
Published:
USA: Food and Nutrition Press, Westport, CT
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07301
