Pedregal, Virginie Diaz (author) and Luan, Nguyen Ngoc (author)
Format:
Book chapter
Publication Date:
2009
Published:
Vietnam
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29843
Notes:
Pages 65-85 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.
Author argues that "it is the intangible assets, such as culture, corporate reputation, and relationships with customers, that are the most difficult for competitors to copy and are the foundation for long-term success" in e-commerce.
McCarthy, M. (author), O'Reilly, S. (author), O'Donovan, P. (author), and Howlett, B. (author)
Format:
Book chapter
Publication Date:
2004
Published:
Ireland
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21764
Notes:
Pages 221-237 in George Baourakes (ed.), Marketing trends for organic food in the 21st Century. World Scientific Publishing Co., Pte. Ltd., Singapore. 338 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26049
Notes:
Pages 37-58 in Ulrike Grote, Arnab K. Basu and Nancy H. Chau (eds.), New frontiers in environmental and social marketing. Physica-Verlag Heidelberg, New York. 241 pages.