Summarizes findings of the 2008 Large Commercial Producer survey by the Center for Food and Agricultural Business, Purdue University, West Lafayette, Indiana.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09524
Notes:
Farm Equipment Manufacturers Association via AgriMarketing Weekly. 1 page., Results of a farmer survey conducted by Ag Equipment Intelligence and Farm Equipment magazine.
Available online at www.centmapress.org, Results showed that different segments of producers had distinctive purchasing behaviors. Specifically, analytic-oriented producers tended to focus on product performance and less on the relationship with suppliers when buying their inputs. They also tended to be loyal to input brands, rely less on dealers/retailers and salespeople, and they are willing to change suppliers more often than other producers. Intuitive-oriented producers valued more the relationship with the supplier and are interested in contacting the salesperson if they need a product. Balanced-oriented producers declared to be less loyal to brands, but were more stable in terms of not changing input suppliers frequently.
