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- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Makens, James C. (author)
- Format:
- Journal article
- Publication Date:
- 1964-10
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07106
- Journal Title:
- Journal of Marketing
- Journal Title Details:
- 28(4) : 10-16
