1. Commodity advertising: the economics and measurement of generic programs Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Forker, O.D. (author) and Ward, R.W. (author) Format: Book Publication Date: 1993 Published: USA: Lexington Books, New York. Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14803 Notes: 294 pages.
2. Paying heavily just for the right to lose Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Guebert, Alan (author) Format: Commentary Publication Date: 2013-04-26 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01373 Journal Title: Illinois AgriNews Journal Title Details: 36(8) : A4
3. That's just how it is in the checkoff world Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Guebert, Alan (author) Format: Commentary Publication Date: 2013-08-30 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01900 Journal Title: Illinois AgriNews Journal Title Details: 36(26) : A4
4. Understanding the U.S. generic advertising system and its role in information management among commodities and food systems Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Ward, Ronald W. (author) Format: Journal article Publication Date: 2010 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35927 Journal Title: International Journal on Food System Dynamics Journal Title Details: 1(3) : 204-211