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2. The “Silent Springs” of Rachel Carson: mass media and the origins of modern environmentalism
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kroll, Gary (author)
- Format:
- Online journal article
- Publication Date:
- 2001
- Published:
- SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10597
- Journal Title:
- Public Understanding of Science
- Journal Title Details:
- 10 (1): 403–420
- Notes:
- 18 pages., via online journal., This essay explores the different meanings of the 1960s’ pesticide controversy as conveyed by the multiple representations of Rachel Carson’s Silent Spring (1962). I argue that to understand the impact of Carson’s work on a heterogeneous audience in the early ’60s, we must move beyond an examination of the book, Silent Spring, to consider its other media manifestations, as a serialization for The New Yorker and as a television expose for “CBS Reports.” ´ Each conveyed a unique message stylized for the audience of that particular media. This analysis demonstrates the problems and opportunities for scholars attempting to gauge the influence of a book on the public understanding of science. This argument also suggests that to understand the transition of environmentalism from a grass-roots movement to near universal consensus, we need to examine carefully the role of media in shaping divergent messages for different audiences—a phenomenon that assisted in transforming local environmental issues into a matter of national concern.
3. Thinking beyond farming
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Winfield United (author), Exponent PR (author), and Colle+McVoy (author)
- Format:
- Online document
- Publication Date:
- 2017
- Published:
- United States: Public Relations Society of America
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10305
- Notes:
- 3 pages., Via Silver Anvil Awards., WinField United teamed up with Exponent PR and its sister agency, Colle+McVoy, to unleash a multi-channeled communications blitz to help farmers and retailers be more efficient and sustainably connect the dots using WinField United’s proprietary precision agriculture tools and data platforms. Additionally, the team took on the challenge of telling the remarkable story of modern agriculture to the masses.